Swarna Shiv, founder, has worn glasses for 14 years but has not found a way to permanently prevent lens smudging despite experimenting with 15 eyewear cleaning brands. Motivated to consistently see clearer, Swarna founded Unsmudgeable. If phones and tablets can now come manufactured with anti-fingerprint coating on the screens, Swarna believes that glasses should too. Swarna is the right person to lead this business because she is her own customer, ready to effectively advocate for eyeglass wearers due to her extensive optical industry experience wearing and ordering glasses.